Jason Fishman has 10+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.
Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.
Since launching DNA in 2014, Jason and the team have worked with over 500 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA worked with over 200 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.
Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2021/22, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.
Thursday General Session 2/1/2024
Marketing Perspectives on Investor Communications to Impact Trading Price and Volume
- Synergy between stock prices and investor sentiment in social media
- Changing the narrative to aid the company
- The “Efficient Market Hypothesis” is a great idea, but….
- Overcoming irrational investors: cognitive bias, overreaction, representative bias
- Using data to predict investor sentiment and market returns